June 10, 2022

Freshlane Customer Spotlight: Seoul-Full Kitchen

Seoul-Full Kitchen

Seoul-Full Kitchen is an established restaurant serving Korean cuisine founded in 2007. Through Freshlane’s CloudKitchensTM, they have been able to expand to delivery-focused restaurants.

“When we established Dong Dae Moon Company in 2007, there was one goal, we wanted to satiate the world’s desire for authentic Korean cuisine and wanted to refine the concept of Korean dining. We understood the fervid lifestyle of everyday people in Hong Kong and by founding the first fast food Korean cuisine.”


Q: What is unique about your food idea? How did it come about?

A: At Seoul-Full Kitchen, we aspire for authenticity. Our own Korean chef at the central kitchen is responsible for all dishes that are delivered to our outlets to ensure fresh and genuine tastes. We get our ingredients from right here in Hong Kong and Korea, this ensures that our customers are enjoying only the best. With such endeavours, be rest assured that our products are not only delicious but also healthy.

Q: Why did you join Freshlane?

A: The new concept of CloudKitchensTM attracted us as a plausible route for expansion, thus Freshlane was the ideal establishment to join.

Q: How has your business grown since starting with Freshlane?

A: Surely and slowly.

Q: What was life like before Freshlane? What is it like now? How has your business changed after adopting Cloud kitchen?

A: CloudKitchensTM provided us with new concepts of virtual brands that give us the opportunities to widely reach out to customers that were not feasible.

Q: In your opinion, what is the key to business success in the F&B industry?

A: Understanding the value of customers’ preferences/feedback and being able to adapt to changes in unforeseeable environments.

Q: What is your advice for new local F&B entrepreneurs?

A: Sustaining requires patience and dedication, being able to read the consumer sentiment in these fast-paced environments.

Q: What are your brand plans for the future?

A: Taking the advantage of Freshlane platform Seoul-Full Kitchen is in the progress of expanding ghost kitchens.

Q: Would you recommend Freshlane to others in the restaurant industry? Why?

A: Highly recommend Freshlane to those interested in cloud kitchens to further reach out to consumers that were not in their scope of business.

Ready to expand your F&B business with CloudKitchens™ delivery kitchens? Fill up the form below to get in touch with us today!

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